Make A Note
Client: Dorot Gardens
Agency Partner: The Y Collective
Services: Creative Direction, Strategy, Production, Post
Deliverables: :30 Hero Spot, :15, :10 Cutdowns, Digital Assets
Project Focus: Brand Energy, Campaign Momentum
Outcome: Increased velocity by 25,000 units within the first four weeks
MAKE A NOTE.
TO GRAB DOROT.
Creative Direction
Creative Strategy
Directing
Pre-Production
Producing
Production
Cinematography
Post-Production
Project Management
“Jake and Morel Creative brought an incredible level of creativity and impeccable quality to our campaign. They understood our brand immediately, executed flawlessly, and delivered a spot that brought real excitement and energy to the brand messaging. Their partnership made a huge difference.”
Challenge
Dorot Gardens knew they needed a ad campaign refresh. Their old commercial was widely viewed as “boring” and wasn’t capturing the brand’s spark. With a major campaign on the horizon, they needed a fresh spot that would energize shoppers, excite leadership, and set the stage for growth into 2026. Partnering with The Y Collective, Morel Creative took the lead from concept through delivery — shaping the creative direction, building the script, and managing every detail of production. The result was a bold new :30 hero spot, :15 and :10 cutdowns, and a suite of digital “matching luggage” assets, giving Dorot a campaign that was fun, self-aware, and impossible to ignore.
Enter, Morel Creative.
Impact
Drove 25,000 unit increase in velocity within the first four weeks
Delivered a new campaign described as “lightyears ahead” of Dorot’s previous commercial.
Generated Enthusiastic Praise from Leadership and Stakeholders
Earned Validation from Dorot’s Cable TV Agency as “Terrific”
Exceeded expectations, earning full cable broadcast promotion while reinforcing Dorot’s brand confidence and creative momentum.
“Make it Not boring”
The Y Collective, Dorot’s agency partner, pitched the idea for a campaign built around the playful line “Make a Note to Grab Dorot.” The concept had legs — fun, memorable, and ready to be extended across channels — but the execution needed a production partner who could bring it to life on screen. That’s where we came in. Our challenge was to turn a simple line into a bold, self-aware campaign that felt clever, modern, and unmistakably Dorot.
The mission was clear: craft a hero commercial and supporting assets that would carry Dorot Gardens through the 2025 holiday season and into Q1/Q2 of 2026. This wasn’t just about replacing a tired commercial. It was about injecting energy into the brand, giving stakeholders confidence, and creating a campaign strong enough to evolve into something bigger — overachieving to earn a full national broadcast.
We kicked off by collaborating closely with The Y Collective to shape the creative direction. Early drafts leaned too safe — polished, but Dorot didn’t want to play it safe. That’s when the real breakthrough came: embracing a “breaking the fourth wall” approach. Instead of pretending this wasn’t a commercial, we leaned into it with a wink: “We know we’re selling you something, and we know you know — so let’s have fun with it.” This shift transformed the energy from traditional CPG to something bold, self-aware, and instantly more engaging.
Even when late-stage scope pressure popped up — requests for motion luggage assets at the eleventh hour — we navigated it constructively. We worked with Y Collective and Dorot to find a solution that delivered what they needed without derailing timelines or budgets, reinforcing that we’re not just executors, but creative problem-solvers.
From there, we built the team, production plan, and vision needed to execute on time and on budget. Our role spanned the entire spectrum: creative development, script writing, pre-production, directing, DP’ing, producing, editing, post, and project management. Along the way, we made smart creative decisions to maximize impact and budget — like using off-screen sound effects to heighten moments and leaning on clever visual framing to balance product, branding, and both CTV and broadcast’s strict safe zones.
Outcome
The final campaign deliverables included a :30 hero spot, :15 cutdown, and two :10 cutdowns, along with a full set of digital “matching luggage” assets for digital ads placement. Each piece carried the same DNA: a self-aware, playful commercial that called attention to itself while still heroing Dorot’s products.
Visually and tonally, the spots leaned into color, rhythm, and personality. The “note slapping” motif became a clever, repeatable visual hook, tying back directly to the campaign line “Make a Note to Grab Dorot.” The “fourth wall break” style gave the work an authenticity that felt fresh for the category — more like a cultural wink than an ordinary food ad. And every detail, from product placement to copy integration, was designed to keep the energy high without losing clarity.
This wasn’t just another polished CPG commercial. It was a campaign that captured Dorot’s spirit, modernized their voice, and made people pay attention.
Anyone I’ve shown the commercial to thinks it’s terrific — including our cable TV agency
Dorot Gardens Leadership
Even that rough cut is lightyears ahead of what the last commercial was
Dorot Gardens Leadership
Appreciate you! Proud of our work!
Jessyca Dewey | Founder, The Y Collective
Even before launch, the response from Dorot Gardens’ leadership was overwhelming. The GM called the rough cut “lightyears ahead of our old commercial.” By the time the final cuts were shared, enthusiasm had spread internally and externally. One senior leader shared that “anyone I’ve shown the commercial to thinks it’s terrific — including our cable TV agency.” That kind of unsolicited validation signaled that Dorot had a campaign with real momentum behind it.
The work sparked early conversations about expanding into a full broadcast campaign, which launches late 2025. What began as a contained project to replace a stale commercial has grown into a launchpad for bigger ambitions. For Dorot, it’s not just a new ad — it’s renewed brand confidence. For us, it was proof of what we do best: guiding a brand from strategy through production with clarity, creativity, and conviction.
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